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When Vision Meets Reality: Reimagining the Customer Experience

On April 24, 2015, Med Ad News, a leading pharmaceutical business and marketing publication, announced the winners of the 2015 Manny Awards, which honors the best in pharmaceutical and healthcare advertising. The black-tie gala event, held at Pier Sixty in New York, brought together many of the leading healthcare agencies for a memorable evening of recognition and celebration.

It was particularly gratifying that the Manny Vision Award, given to the agency that “best exemplifies the healthcare communications agency of the future,” was awarded to Cadient for 2015. While it’s always nice to return home with some shiny hardware in hand, for us this award was an especially satisfying validation of our vision of where healthcare marketing is evolving. Quite simply, we believe that digital is more than just another marketing channel, but instead has become the engine of business transformation, redefining the connections and connectivity that are reshaping the Life Sciences industry.

We pride ourselves on being at the forefront of reimagining the customer experience. This vision was a central force in becoming part of the Cognizant Global Life Sciences business. Foreseeing a much different market environment on the horizon, we chose to anticipate important fundamental areas of change and to enable a new combination of capabilities. Our belief is that the agency of today – and the future – needs to be able to simultaneously act as an innovation partner, a technology integrator, and an agile implementation expert across channels. This allows the vision of CMOs, CIOs, and Centers of Excellence within our Life Sciences customers to more effectively co-exist, collectively succeeding in driving improved business performance.

This model applies not only to brand marketing, but to a broader range of commercialization needs, as well as the clinical development aspects of life sciences organizations. Having proven the effectiveness and value of this approach across large, mid-tier, and emerging customers throughout 2014, Cadient, as a Cognizant company, is now taking our vision global into 2015. With world class designers, strategists, technologists and account teams in place, we look forward to making this vision a reality by collaborating closely with our client partners to deliver more effective, meaningful, and engaging customer experiences.

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Stephen Wray

Stephen Wray

Steve Wray has over 30 years of experience in healthcare communications and entrepreneurial leadership, including his current role as President and CEO of Cadient, a Cognizant company. Steve also services as Vice President of Cognizant Life Sciences, heading the digital practice for the business unit. During his career, he has also held executive leadership positions as North American Regional President for Ogilvy Healthworld (a WPP company), and Vice President of Marketing Communications for Wyeth (now Pfizer). Steve has been a recipient of the Ernst and Young Entrepreneur of the Year Award, and was named the 2014 Philadelphia Main Line CEO of the Year by the Main Line Chamber of Commerce. Active in numerous philanthropic efforts and a visiting professor for local academic programs, Steve has been listed among the 100 Most Inspirational People in the Life Sciences industry by PharmaVoice magazine.

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