Each year, noted industry analyst Mary Meeker delivers a fascinating “State of the Internet” report that highlights important online trends and statistics while delivering dozens of incredible insights. Her recent 2013 presentation, entitled “Internet Trends — D11 Conference,” did not disappoint. For anyone who is interested in the future of online communications and business, this deck is a “must read.” To help get you started, here are my Four Most Amazing Mary Meeker Slides for 2013.
1. Snap This! (Slide #14)
More than 500 million photos are uploaded and shared online every day, with accelerating growth. This trend is predicted to double every year in the future. In 2008, about 15 million photos were uploaded online every day, while today there are more than 500 million photos shared online daily. Facebook completely dominated the online photo sharing world from 2008 to 2011, but in 2012, both Instagram and Snapchat put themselves on the map, in terms of posting photos online. Flickr remains at the bottom of the respective online spectrum.
2. Video Selfies (Slide #18)
3. Facebook Fall? (Slide #27)
The leading social media network online is Facebook, with more than 90% currently using it. Facebook is followed by YouTube, Twitter, Google+, and LinkedIn. The other four forms of social media that are commonly in use include Pinterest, MySpace, Instagram, Tumblr, and Foursquare. It is surprising to recognize the fact that Facebook is the only form of social media that has seen a decrease in its percentage of users from 2011 to 2012—every other social network has had an increase in its percentage of users during that time period. Tumblr is rising the fastest. In 2011, essentially zero of the respondents indicated the use of Tumblr, but in 2012, more than 10% of respondents claimed to be actively using Tumblr. Instagram also has a noticeable jump in its percentage of users from 2011 to 2012. The percentage of respondents who use Instagram jumped from about 4% to about 16% over the course of one year. What would cause Facebook to lose users? Why did Tumblr and Instagram increase their amount of users so dramatically?
4. Mobile Madness! (Slides #32–33)
Over the last few years the percentage of mobile traffic in relation to the total global Internet traffic has increased significantly. It has been estimated that this trend has been growing 1.5 times per year, while it is also predicted to at least maintain the same trajectory, if not continue to increase. In China, the percent of mobile Internet access actually surpassed the percent of desktop PCs in use. In June, 2007, only 28% of the total Internet user population in China was connecting via mobile. This percentage has since increased to 75% of the total Internet user population. This is fascinating because as of June 2012, mobile Internet usage in China has surpassed desktop PC usage, with only 71% of the population connecting to the Internet via desktop computers.
Even though I am part of a generation that takes mobile capabilities for granted, the data collected and analyzed in Mary Meeker’s slideshow still strikes me as extremely remarkable. It appears as though the future of the Internet will eventually lie almost exclusively in the hands of mobile devices. Apparently, Facebook’s overall use is declining while other forms of social media such as Twitter and Instagram are rapidly increasing in use. Mobile video use is in high demand nowadays. Snapchat, Vine, and Instagram video are all competing with each other at this point in time. However, based on the current trends, I believe that Instagram and its new video component will take Vine out of the game. Vine sharing on Twitter fell dramatically on the day that Instagram announced its video capabilities. In just one day, Vine’s sharing dropped by almost 40%! This is a remarkable percentage. It appears as though the majority of the public will stay loyal to their favorite mobile app, Instagram. Instagram is a true beast in the mobile social media world. Everyone should keep an eye on its booming future, as well as the demise of the “Gram’s” competitors.