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Simplicity Rules! 5 Ways to Simplify Your Marketing Funnel

In today’s marketing era of quickly evolving trends and technologies, the market demands new, creative ways of thinking. It is also important to follow a common content narrative of simplicity. So how is it possible to embrace these innovative ideas while also seeking ease and efficiency? By applying a consistent process across the entire marketing funnel, significant marketing growth can be achieved. However, generating and managing constant and enticing content can be difficult, so here are 5 Ways to Simplify Your Marketing Funnel:

1). Manage Your Social Media Accounts

All forms of social media provide a platform for communicating with your customers. The problem with effective social networking is producing constant content to all of your accounts. Opening up multiple windows to manage Facebook, Twitter, LinkedIn, etc. at the same time can be a headache. Optimizing your social media accounts through a platform like Hootsuite strings together your social media accounts to convey a universal and consistent message. This ease of use allows any marketer to quickly send out posts to selected accounts, and feed hungry channels deprived of content. This application also allows publishers to set timers for posts, which enables marketers to increase post engagements with effective time analytics. It is important as an organization to promote a clear and uniform message through all accounts in order to avoid confusion and maintain customer retention.

2). Recycle Your Content

Content is the ultimate driver of promotion. The problem with content is that it is finite, and requires time and creative thought to develop. Instead of committing all of your energy into creating the latest and greatest content, do yourself a favor and repurpose some of your older material as well. Go back into your content archives and find an older post or article that is “recyclable”, meaning it relates to any current events or topics. Then change the language in a way that it can relate to the current event or topic, and re-post!

Also, try not to be one dimensional in your recycling of old content. Get creative. Think of new innovative ways to use older posts. For example, repurposing old material into a video or graphic can really capture market interest. One awesome site you can use to create a video masterpiece is Biteable. This site allows users to produce short video clips in minutes. Even though the process of creating a video may seem complicated at first, it is still easier to assemble than it is to finding new content.

Here’s an example of this article being recycled using Biteable:

3). Automate Your Marketing

You may have read our articles (10 ideas for Trigger-Based Emails3 Strategies for Becoming a True Customer Realist5 Key Steps for Successful Marketing Automation) about marketing automation, by Angela Dalmas, Cadient’s marketing automation guru, and Cadient Chief Customer Officer, Chris Mycek. Marketo is an extremely powerful and helpful tool in the hands of any marketer. Marketo allows marketers to reach out and engage an expanding pool of customers while, at the same time, streamline the whole marketing process. Lead generation is a key component to any company. Gathering leads and then contacting them can be a difficult and time-consuming process. By automating your marketing campaigns, save time and acquire more leads to nurture over time.

4). Stay Focused on Your Essential Marketing Metrics

Marketing metrics can quickly become complicated if you don’t simplify the goals of your marketing campaign, and position your metrics to run parallel with your marketing strategy.  Your marketing strategy includes three key elements: target audience, messaging / content, and delivery. By analyzing these three components alongside analytic reporting and sales results, you can stay focused on what is important.

Stay focused on how your content is performing. How are your active leads engaging with your content? Metrics on your content are evaluated by opens, likes, retweets, etc.. Evaluating this simple lead behavior is the key to discovering if you are communicating to the appropriate audience. These analytics also apply to your messaging and content. If leads are actively engaging with your post, this is great positive feedback. If it isn’t broke, don’t fix it. Learn from the positive feedback, and apply similar messaging and content going forward. Finally, the ultimate success of your marketing strategy is determined by customer retention. Find out where customers are not engaged, and adjust your delivery based on where leads are not converting. Simplifying your metrics is a strategic imperative in today’s busy and often convoluted communications environment.

5). Educate and Learn from Your Stakeholders

Sometimes we are distracted by our own point of view. To break out of a myopic mindset, look around and find co-workers or external thought leaders who can help contribute to your marketing campaigns. Build a relationship with those who can contribute, and actively stay aware of their various projects. Your stakeholders are a gold mine of content. Sometimes you’ll find that their work can be applied to your marketing, because everyone in the brand network can contribute to your campaign.

 

Marketing Funnel

Conclusion

As you put together your marketing campaigns for 2017, make sure to keep it simple. The marketing world at times can be a complex environment filled with new, innovative ideas. Do not avoid these trends because they may help you expedite your marketing initiatives. Try to harness these new trends and develop a system which leads to the most efficient outcome. By doing this you will constantly evolve your marketing goals and accelerate your marketing funnel. However, even as you innovate, keep in mind these 5 Ways to Simplify Your Marketing Funnel:

1). Manage Your Social Media Accounts

2). Recycle Your Content

3). Automate Your Marketing

4). Stay Focused on Your Essential Marketing Metrics

5). Educate and Learn from Your Stakeholders

 

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Will Royal
Will Royal is a Marketing Manager at Cadient, a Cognizant Company. He oversees all of Cadient’s social properties, and assists in producing new, innovative content for the Business Development team. Will graduated from Duquesne University in 2015 with a degree in Marketing, and a minor in Sports Marketing. In his free time, Will enjoys playing golf, going to the gym, and cheering on all Philly sports teams.
Will Royal

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