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HCPs and Mobile Apps: A Match Made in Heaven?

Healthcare professionals love their mobile devices, but determining which apps to build for them can be a challenge. The first step is to understand how they are using their smartphones, and for what specific activities. This infographic offers some key insights for getting started!

hcp_apps_infographic_full

For a PDF print ready version, click here: HCP Apps Infographic

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Mickey Lynch
Mickey has focused exclusively on digital communications programs for life sciences companies for the last 18 years. ​On Cadient’s Commercial Strategy & Innovation team, Mickey collaborates closely with brand teams and other stakeholders to embrace business objectives and to proactively develop creative and innovative recommendations for meeting these goals. ​ Mickey has an MBA in Marketing from Temple University and a BA in Communications from Loyola University Maryland.

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