Global Marketing

Let’s Salute the Nation! Let’s Celebrate India’s Independence Day!

The day when India woke up to freedom back in 1947 was a day of great festival. A country got rid of her foreign yoke – the Kingdom of Great Britain- and became an independent nation on 15th Aug 1947; she celebrated her sovereignty on this day – the triumph of numerous martyred souls. It was a day of achievement; it was the day of a new beginning, a rebirth of a nation.

At the stroke of the midnight hour, a country came into life again as the British handed over the governance of India to the Indian Leaders. It was then that the free India’s first Prime Minister Pandit Jawaharlal Nehru raised the Indian National flag above the Lahore Gate of the Red Fort in Delhi and gave his famous “Tryst with Destiny” speech. People across India are reminded of the meaning of this event – that it marked the start of a new era of deliverance from the British imperialism that took place in India for more than 200 years.

red fort delhi







On the eve of Independence Day, the President of India delivers the “Address to the Nation“. On 15th August, the prime minister unfurls the Indian Flag on the earthworks of the historical site Red Fort in Delhi. Twenty-one gunshots are fired in honors of the solemn event. Flag hoisting ceremonies and cultural programs are held in the state capitals and in many schools and organizations.

Independence Day is a day when people in India pay homage to their leaders and those who fought for India’s freedom in the past.  Every corner of India decorates herself with tricolors and parades on this day. Prime government buildings are illuminated with strings of lights and the tricolor flutters from homes and other buildings. Online, print and broadcast media may have special contests, programs, and articles to promote the day. Flicks on India’s freedom fighters are also screening on television.











Many folks celebrate the day with family members or close friends. They may eat a picnic in a park, garden, go to movies or eat lunch or dinner at home or in a restaurant. Some attends live music bands, other people signing or listening to patriotic songs, doing social activities.

Let’s salute and honor the Tricolor Tirangā! India’s national flag, the horizontal tricolor of deep saffron at the top, white in the middle and dark green at the bottom in equal proportion. A navy-blue wheel in the center of the white band represents the Aśoka Chakra.










Let’s salute the Nation! Let’s celebrate Independent Day!

Mann me bhay ki boond bhi naa ho (May our mind be without a drop of fear)

Matha uncha lehraye (May our heads be held high)

Gyaan mukt aazaad le saanse (May knowledge breathe free)

Dharti bat na paye (And the earth stay undivided)

Sacch ki kokh se shabd janm le (Let words take birth from the womb of truth)

Karm ki dhaara kal kal (Let our stream of deeds flow)

Bawne registaan cheer de (And tear through the desert)

Nadi vichaar ki dal dal (The quicksand of our habits)

Chauda seena ho abhimaan ka (May our chest swell with pride)

Na ho tukde tukde (May it not break into pieces)

Bhaav surile bandish me ho (May our feelings be full of sweet rhythm)

Aur surile mukhde (And the openings of our songs even sweeter)

Prahaar karo, phir phir prahaar karo (Strike them again and again)

Jagao mere desh ko (Wake up my country)…….

Jai Hind!


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Yogesh Rajguru
With more than 11 years of experience, Yogesh is Lead of Creative & Media and responsible for the implementation of the graphic and informational vision of Cadient Asia, Pune. His role includes creating web pages, marketing and promotional materials, office materials and other items, which make up the company and clients’ brand and identity. Yogesh is also responsible for developing rich interactive media solutions involving video, audio, animation web formats, technologies and offshoring business development and strategies. He has a Bachelor of Science in Physics from Pune University.
Yogesh Rajguru

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