Initiative to show support for those affected by the tragic events in Boston
PHILADELPHIA—April 24, 2013—Independence Blue Cross (IBC), the City of Philadelphia,The Department of Parks and Recreation, and Cadient Group today announced “From Philly to Boston with Love,” a region-wide initiative to show unified support and garner donations for those affected by the tragic events in Boston last week. “From Philly to Boston with Love” will honor the victims, their families, and the city of Boston at the Blue Cross Broad Street Run on May 5, 2013.
The expected 40,000 runners and thousands of spectators at the Blue Cross Broad Street Run are invited to wear “From Philly to Boston with Love” stickers over their hearts during the race to express their support for the people of Boston. The stickers will be given out to runners before the race and to spectators and volunteers at the race
Additionally, area residents are encouraged to make a donation to The One Fund Boston, created by Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino to help those affected by the tragedy. IBC has made a $10,000 donation to The One Fund Boston, and Cadient Group has donated $10,000.
“Boston is a great American city and its people showed tremendous courage on the day of the Boston Marathon. Bostonians have come together to help one another, and Philadelphia admires their strength,” said Mayor Michael A. Nutter. “We’ve created ‘From Philly to Boston with Love’ to express our support for Boston, a city that has a distinctive culture, a passion for sports, and a profound historical significance in the American story — like Philadelphia.”
The “From Philly to Boston with Love” heart-shaped logo will be available on the Blue Cross Broad Street Run’s Facebook page in a PDF format. Area residents are encouraged to share the logo on social media channels to show support for the victims in Boston. Philadelphians can also interact with “From Philly to Boston with Love” on Twitter by using the hashtag #philly2boston.
“We are deeply saddened by the events that occurred in Boston last week and feel it is important to honor those affected at the upcoming Blue Cross Broad Street Run. Runners have taken it upon themselves to show support for their brothers and sisters in Boston, and it has been truly inspiring,” said Daniel J. Hilferty, IBC president and CEO. “We encourage our fellow Philadelphians to join in our efforts to show support for our neighbors in Boston by using the ‘From Philly to Boston with Love’ logo, and donating to The One Fund Boston.”
“After the tragic events in Boston last week, we felt strongly that there was an opportunity for Philadelphia to send a unified message of support for the people of Boston,” said Stephen Wray, President and CEO of Cadient Group. “We salute the leadership demonstrated by the City of Philadelphia and Independence Blue Cross to make ‘From Philly to Boston with Love’ a theme for participants in this year’s Blue Cross Broad Street Run. Our hearts go out to those impacted by this horrific tragedy, and we encourage the greater Philadelphia community to join us in pledging support by donating to The One Fund Boston.”
For more information on ‘From Philly to Boston with Love,’ please visit the Blue Cross Broad Street Run Facebook page. To find out more about making a donation to The One Fund Boston, please visit www.onefundboston.org.
About Independence Blue Cross
Proudly celebrating its 75th anniversary in 2013, Independence Blue Cross is the leading health insurer in southeastern Pennsylvania. With our affiliates, we serve more than seven million people nationwide. We are enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we’re changing the game, visit www.ibx.com. Connect with us on Facebook at ibx.com/facebook and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.
ABOUT CADIENT GROUP
Cadient Group is a leading digital healthcare marketing agency that serves a diverse range of industry markets and stakeholders, including pharmaceuticals, biotechnology, medical devices, hospital and healthcare systems, institutions and associations. The agency produces business changing solutions for innovative healthcare companies, driving success for some of the world’s most novel therapies and category defining brands. For more information, visit www.Cadient.com. You can also follow Cadient Group on Twitter and Facebook.
Jackie Zima Evans
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