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Experience Results In Action: Cadient Group Launches New Website

KING OF PRUSSIA, PAJune 27, 2013Cadient Group, a leading interactive digital marketing agency, has launched a compelling new website experience, mirroring what the company delivers for its clients—Results in Action. This comprehensive redesign clearly demonstrates for business owners and marketing managers the unique value Cadient delivers in the marketplace.

“While envisioning this update, we challenged ourselves to incorporate the latest in user experience, technology framework, and content strategy,” explained Bryan Hill, Chief Technology Officer for Cadient Group. “The result is a responsive viewing experience that adapts to the capabilities of the user’s device—optimizing video, animation, and performance potential to deliver the best user experience possible.”

The redesign of the website illustrates several key areas of Cadient Group’s expertise and delivery focus—insights and analytics, scalable content delivery, mobile first campaigns, and visual storytelling. By implementing a parallax design for the primary site experience, Cadient is able to tell a consistent visual story expressing the company’s capabilities, experience, and personality—seamlessly delivered across desktop, tablet, and mobile devices. Increasingly, Cadient Group’s clients are migrating to this multi-screen experience to enhance engagement with their end customers.

“At Cadient, our work is results-oriented and highly measurable, focusing on specific Most Valued Actions,” notes Chris Mycek, Chief Customer Officer. “These actions ladder back to driving better healthcare outcomes and customer experiences. We’re passionate about optimizing those actions and efficiently achieving business results, and our new site reflects that mindset in a very tangible and exciting fashion.”

For more information about Cadient Group, please contact Jackie Zima-Evans at (484) 385-2909, (215) 534-2973 or write to jzima@briantierney.com.

 

ABOUT CADIENT GROUP
Cadient Group is a leading interactive digital marketing agency that serves a diverse range of industry markets and stakeholders, including pharmaceuticals, biotechnology, medical devices, hospital and healthcare systems, institutions and associations. The agency produces business changing solutions for innovative healthcare companies, driving success for some of the world’s most novel therapies and category defining brands. For more information, visit www.Cadient.com. You can also follow Cadient Group on Twitter and Facebook.

Media Contact:
Jackie Zima Evans
Vice President
Brian Communications
Direct: (484) 385-2909
Mobile: (215) 534-2973
jzima@briantierney.com

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