CRAFTING MEANINGFUL EXPERIENCES

Brand Building

Drugs via Drones: A Harbinger of Healthcare Acceleration?

Yes, some skepticism is warranted when you first hear about drone delivered drugs! However, take a moment to consider the larger trend that’s driving QuiQui, a San Francisco start-up, to create a drone powered drug delivery service. As mobile services proliferate, and traffic in most cities slows down, the need and value for speed increases. This premium on time is going to ripple through the entire healthcare system – a system that already has some issues with speed of service.

Brands and healthcare systems that recognize overall speed of service as a competitive advantage will take off – maybe not via drone – but the future of healthcare belongs to those who appreciate the need for speed!

The following two tabs change content below.
Jim Walker

Jim Walker

Jim Walker is Director, Marketing Strategy at Cadient, a Cognizant Company. Jim provides innovative marketing insights for a wide range of clients, as well as leading Cadient’s content marketing strategy. He is particularly interested in helping brand teams effectively leverage their digital content. He can be reached at jim.walker@cadient.com.
Jim Walker

Latest posts by Jim Walker (see all)

Most Popular

To Top