Brand Launch

Creativity, Inc. – Designing a Culture of Innovative Collaboration

Smart, instructive, practical, endearing and rich in wisdom. creativity_inc_book_cover_200

Creativity, Inc. is written in the way Pixar’s movies are constructed—with authenticity, unexpected plot twists, insightful revelations, and relevant storylines. Ed Catmull, president of Pixar and Disney Animation, pulls you in, informs and surprises you, but never disappoints in his book for managers who want to remove barriers to success and create a sustainable creative culture within their organizations. In fact, it’s described as the first ever “all access pass” to the Pixar brain-trust.

So, what do we learn from this insider’s view? The first four chapters cover the birth of Pixar and reveal what we would never have guessed as we look at Pixar’s seemingly flawless work and the influence it has had on animation, film and popular culture—as a growing company, Pixar had some real challenges. Despite the polished harmony they produced in their movies, their internal environment didn’t feel like a storybook at all. But, the methods and paths used to navigate and overcome those challenges were key ingredients in creating the brilliantly inspiring and creative movies we have all come to admire.

The book isn’t about creating Toy Story or any of their other masterpieces—its real focus is about building and fostering a creative ecosystem that allows for the brilliance of their award-winning films. The latter chapters are a blueprint of Pixar’s success, molded and shaped by continuous introspection—and measured, yet decisive actions that inspire and protect their unique creative culture.

Through its pages, you are not just offered a perspective on Pixar’s challenges and paths to success; additionally, the practicality of the book unearths the opportunities for growth and innovation in your own managerial responsibilities, organizations, and teams.

Woven within the fabric of the book is a tapestry of ideas and delightfully tasty inspirations that can be used in building an innovative and creative culture within your own teams—such as:

  • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
  • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
  • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
  • The cost of preventing errors is often far greater than the cost of fixing them.
  • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
  • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

Creativity Inc. is more than a must read for those aspiring to creative heights. It’s a study guide for those who are serious about reaching beyond the expected heights and creating more than just the next new thing. To infinity and beyond!

The following two tabs change content below.
Lance Moncrieffe

Lance Moncrieffe

Executive Director, Product Design at Cognizant Life Sciences
Lance is a digital experience champion, leading creative strategy, experience-design and innovation for Life Science digital products – with an emphasis on crafting engaging customer experiences. He partners with clients as a key strategic advisor, providing deep knowledge of top trends, best practices and innovations in the digital design landscape. In 25 years of design and user experience leadership, Lance has led digital and brand initiatives for some of the most recognizable companies and brands in the world—including Sony, Timberland, Toys “R” Us, Pet Smart, PBS, Hasbro, Comcast, AT&T, Microsoft, SEI Investments, First USA Bank, Merck, Johnson & Johnson, ADP, AstraZeneca, Bayer HealthCare, Shire, SymCare and Novo Nordisk. Before joining Cognizant, Lance served as Director of Creative Services for Ebay where he built, scaled and managed creative and user experience teams and led global e-commerce brand strategies and launches. Lance also held Creative Director positions at Digitas Health and Refinery.

Most Popular

To Top