Brand planning? There’s an app for that – Elements of Digital®
KING OF PRUSSIA, Pa.—June 19, 2013— Cadient Group, a leading interactive digital marketing agency, released its new app, Elements of Digital®, just in time for brand planning season. The app provides marketers, creators, developers, and geeks from all walks of life a valuable tool for navigating the rapidly evolving digital landscape. Developed as an all-in-one pocket reference for Cadient Group’s award-winning Table of Digital Elements®, the app allows brand alchemists to navigate the various principles available in today’s digital marketing environment and generate novel approaches and powerful new solutions.
“This app is unique in providing a concise and easy-to-use guide to the digital landscape,” says Cadient Group’s Chief Technology Officer, Bryan Hill. “It’s a practical reference tool, as well as a powerful lens for considering creative technology combinations. We think marketers and brand planners will find it helpful as they look to develop multi-channel plans as well as the opportunity to test their own knowledge around the digital landscape.”
Updated annually, the Table of Digital Elements catalogs key technologies and methodologies driving digital engagement in areas such as mobile, Web, and social media. By leveraging the Elements of Digital app and the Table of Digital Elements to inform areas of focus in 2014, marketers will realize sustainable results in action for brands.
Key features of the app include:
- View the 2013 Table of Digital Elements, outlining the 111 elements within each elemental group, including: Social, Web, Cloud Computing, Search, Security, Desktop, Mobile, Gadget Electronic & Appliance Research (GEAR), Rich User eXperience (RUX), Web CMS, Database & RM, Analytics, and Emerging Technologies.
- Sort elements by name, number, state and group.
- View details for each element including weight of importance, state of element, year and period of discovery or ascent and elemental group.
- Jump to “about” or “product” pages on the Web to learn more about each element.
The app is available for iPhone® devices and can be downloaded in the Apple iTunes app store by searching for “Elements of Digital,” “Cadient Group” or “digital planning.” To learn more about the app and to view high-resolution images of its features, please follow the link to the Cadient Group blog at GetResultsInAction.com.
Jackie Zima Evans
Direct: (484) 385-2909
Mobile: (215) 534-2973
ABOUT CADIENT GROUP
Cadient Group is a leading interactive digital marketing agency that serves a diverse range of industry markets and stakeholders, including pharmaceuticals, biotechnology, medical devices, hospital and healthcare systems, institutions and associations. The agency produces business changing solutions for innovative healthcare companies, driving success for some of the world’s most novel therapies and category defining brands. For more information, visit www.Cadient.com. You can also follow Cadient Group on Twitter and Facebook.