CRAFTING MEANINGFUL EXPERIENCES

SENIOR LEADERSHIP

 

As the Chief Innovation Officer at Cadient Group, William Reese leads the innovation team to identify strategic opportunities within the healthcare space to drive deeper relationships with professionals, consumers, and payers. Will brings more than 10 years of healthcare industry experience providing marketing strategy, program management, information architecture, and technical consulting for major pharmaceutical clients including Pfizer, AstraZeneca, and Johnson & Johnson. He has developed award-winning campaigns for numerous category-leading brands, and he has extensive product launch and professional marketing knowledge.

Having worked on both the client and agency sides, Chris is recognized as an expert in his field. His experience in developing category-leading brands within the pharmaceutical, biotech, and consumer healthcare categories has paralleled his ability to integrate new channels and technologies into the marketing mix. When added to the depth of commercial innovation expertise that the Cadient has formed across its teams, Chris’ experience and team represent an important bridge to help both existing and future clients achieve unprecedented success.
 
 Chris, along with his team, partner with Cadient’s Commercial Innovation and customer engagement divisions to help life science companies optimize the marketing performance of their brands and marketing initiatives.

Bryan is the architect of the agency’s range of digital solutions and leader of Cadient’s Global Technologies organization, a passionate team of solution architects, developers, and quality engineers delivering innovative solutions in web, mobile and social. Bryan has nearly twenty years of leadership experience and expertise in multiple technical areas including software development, data management and IT consulting. In his nine years at Cadient Group, Bryan’s primary responsibilities have been focused on growing a global digital production operation, driving technical innovation, developing digital solution strategies and ensuring the quality delivery of Cadient’s interactive healthcare offerings.

As VP of Commercial Innovation, Gabrielle leads Cadient’s efforts to help life science companies optimize the performance of their brands and marketing operations. Leveraging digital technology and other tools for fostering innovation, she and her team will create business strategies that deliver results-oriented planning, best-in-class customer insights, and productive new approaches to global marketing and brand commercialization. Gabrielle joined Cadient from AstraZeneca, where she built a 18-year management career spanning a broad range of responsibilities. Most recently, she served as global director of commercial innovation, leading enterprise-wide digital marketing initiatives in Japan. Prior to that, she was brand director for managed markets in the U.S., guiding major brands through key life cycle events and creating a large cross-functional team to address issues such as access and reimbursement. From 2005 to 2010, Gabrielle acquired substantial global innovation experience, working as global brand manager for AstraZeneca UK, then as marketing director for AstraZeneca Japan. She began her pharmaceutical career in product management, working also as a district sales manager before moving into brand management. Gabrielle holds both a Bachelor of Science in Agricultural Business Management and a Bachelor of Science in Animal Science from North Carolina State University.

CONTRIBUTORS

Munaz Anjum

Munaz Anjum is a Certified eCommerce Consultant (CEC) who has 10+years of experience in eCommerce and the search industry. He drives the creation of innovative digital marketing solutions to deliver maximum value and insight to clients. His knowledge and thought leadership can be assessed from his personal blog –DigitalGossips.com.

Tara Bernabei is a Senior Manager, BD and Marketing Operations and has worked at Cadient for more than 3 years. When not helping to take Cadient Sales and Marketing to new heights, she is busy taking care of of 2 girls under the age of 4. An avid runner and hiker (or anything that is outdoors – preferably by water), Tara LOVES the Minnesota Vikings. She graduated from Western Michigan University with a degree in Sociology.

When he’s not telling jokes, Andy serves as a senior copywriter for Cadient. He has spent the last 8 years in digital pharmaceutical advertising. Before that, Andy was a writer for various Websites in a number of industries including banking, automotive, and entertainment.

As Creative Director/Copy, Stacey Davis supervises the overall content creation and management for Cadient Group, from copywriting, editorial management and proofreading. She is responsible for overseeing the creative development of a complete range of digital multi-channel programs, including digital content creation, mobile marketing, digital advertising campaigns and contextual engagement programs. Prior to joining Cadient, Ms. Davis ran her own creative consulting group, providing creative direction and copywriting assistance to clients across the country, including Saatchi & Saatchi, Euro RSCG, Medical Broadcasting Company (now Digitas), Inventive Health, GSW, Knight Marketing, and the Thomas J Paul Company. An honors graduate from Temple University, Stacey received her degree in journalism with a focus in advertising and marketing. She resides with her family in Bucks County.

Angela is a marketing automation specialist, as well as a talented designer and strategist. A legendary Customer Realist, she is Marketo Certified, and a Marketo integration specialist with SFDC, WebEx, GoToMeeting, InXpo, StrikeIron, CVENT, Webhooks, API, LeadPages. When not building out powerful marketing automation campaigns, she enjoys spending time in beautiful North Carolina..

Adelaide joined Cadient Group in 2008 and has worked diligently since then to incorporate search engine optimization best practices as a core deliverable in each website the agency develops. Adelaide brings almost 13 years of SEO experience to her role. She’s been involved in the field since its infancy and has witnessed the evolution of search engine directories and SEO practices. Her client work covers an array of industries inside and outside of healthcare, including Coca-Cola, Ford, Disney, David’s Bridal, QVC, Beyond.com, Luggage Online, J&J, Novartis, Shire, McNeil, Astra Zeneca, and Wyeth.

Betsy Haase Eppers is a Manager of Project Management and has worked at Cadient for over 7 years. She has enjoyed launching several new brands, learning new technologies and wrangling resources to do her project’s bidding. These organizational skills come in very handy when wrangling her 2 children (13 yr-old daughter and 9 yr-old son) and college-graduate step-daughter. Betsy and her husband, Chris, are transplanted New Yorkers and enjoy returning home often for theater and sports events, while also keeping busy with various school, church and community volunteer activities. She graduated from Slippery Rock University with a degree in Secondary Education in Spanish.

Ken Fabianovicz currently provides strategic digital marketing direction for Cadient Group. He focuses on precision-driven programs, strategies, and tactical thinking that serve clients in their efforts to build great pharmaceutical brands. Ken has worked in a wide range of therapeutic areas targeting consumers, healthcare professionals, and payers. Prior to joining Cadient Group, Ken was Group Account Supervisor at Dorland Global Health Communications for over 5 years. In addition, Ken spent several years as an Account Executive with both Integrated Communications Corporation and Dudnyk managing a number of US and Global accounts. Over the last 15 years, Ken has been involved with developing growth strategies and leading integrated marketing campaigns in multiple market segments, including DTP/DTC, professional, managed markets, Federal & State Government (Medicare / Medicaid), long-term care, and retail pharmacy. Ken graduated from Rowan University with a Bachelor of Arts degree in Advertising / Public Relations.

As Sr. Vice President of Marketing Strategy, Bob Holloway oversees the continual evolution of precision-driven strategies, programs, and partnerships at Cadient. With nearly 20 years of marketing and advertising experience in healthcare businesses, he has worked on a wide range of Rx and OTC drugs. Mr. Holloway has helped lead convention strategy development and implementation for brands in a number of therapeutic areas, including CV, respiratory, rare diseases CNS, women’s health, and GI.

Mickey has focused exclusively on digital communications programs for life sciences companies for the last 18 years. ​On Cadient’s Commercial Strategy & Innovation team, Mickey collaborates closely with brand teams and other stakeholders to embrace business objectives and to proactively develop creative and innovative recommendations for meeting these goals. ​ Mickey has an MBA in Marketing from Temple University and a BA in Communications from Loyola University Maryland.

Julie is the newest member of the Cadient Customer Solutions team and is focused on how Cadient’s innovative solutions can help clients overcome the challenges they are facing in today’s ever evolving marketplace. Julie began her nearly 10 year career in the Pharmaceutical industry at Johnson & Johnson. She filled various sales roles at Johnson & Johnson, Pharmacia and Pfizer working across multiple therapeutic categories. Julie has a BA in Communications from Truman State University. In her spare time she is involved with the local Art Goes to School chapter, teaching at various elementary school classes about her first love, painting.

Kira McCoy is cofounder of Trext and is passionate about the power of mobile technology in healthcare. She is a graduate of Hampshire College and double-majored in Public Health and Neuroscience.

An award-winning Art Director at Cadient, Krissy’s day job and passion is to create visually arresting and emotive designs for various healthcare clientele. She loves the aesthetic challenges that let her craft truly meaningful customer experiences. But at night, Krissy shakes off her design hat, and puts on some glittery high heels to teach and perform Argentine Tango throughout the East Coast, which has been her passion for 9 years.

As a journalism, broadcast, and marketing media professional of 16 years, David works closely with Cadient’s brand teams to create compelling and engaging story-driven content. David’s history as an advocate for Net Neutrality began with curating 2008’s critically acclaimed Rock the Net benefit album as featured in Rolling Stone, Wired, and NPR’s All Things Considered.

As the Executive Director of Creative Services at Cadient, Lance directs the day to day operation of creative services (including design, creative development, media production, and user experience teams) with a focus on creative execution and operational excellence. In 23 years of creative leadership, Lance has led teams that created exceptional solutions for some of the most recognizable companies and brands in the world—companies that include Sony, Timberland, Toys “R” Us, Pet Smart, PBS, Hasbro, Comcast, AT&T, Microsoft, SEI Investments, First USA Bank, Merck, Johnson & Johnson, ADP, AstraZeneca, Bayer HealthCare, Shire, SymCare and Novo Nordisk. Before joining Cadient, Lance served as Director of Creative Services for Ebay where he built, scaled and managed creative and user experience teams and led global brand strategies and implementations. Lance also held Creative Director positions at Digitas Health and Refinery.

In addition to being a dedicated yogi and dancer, Kelly Moore is an Account Manager at Cadient Group. She is a graduate of Florida State University with a degree in Communication Studies. When not exercising her yoga and marketing muscles, she enjoys traveling to Florida to visit her family, hanging out with her friends, reading novels, and cheering for the Florida State football team. She is also a not-so-secret wine lover.

As Director of Commercial Strategy & Innovation, Christina drives strategic best practices and leads the development of innovative “big ideas” across the digital, mobile, and social marketing environment, specifically for life sciences brand teams. With more than 20 years of experience in directing both strategic planning and creative execution, she brings a unique perspective and approach to Cadient’s clientele. Prior to Cadient, Christina served as Vice President, Creative Director for Backe Digital Brand Marketing. She developed strategic initiatives and managed all creative deliverables for GSK’s oncology division. She has a Bachelor’s degree from Millersville University and several continuing education certificates including copywriting, photography and certification in reasoning and data analysis.

Luke has worked in the IT field supporting and developing software in the telecommunications, energy, insurance and life sciences for the past 20 years. With the technical team at Cadient, Luke works with the brand teams to develop sites and apps exceeding client expectations. Luke has an MS in Forest Economics from the University of Washington and a BS in Forestry from the University of Idaho.

With more than 11 years of experience, Yogesh is Lead of Creative & Media and responsible for the implementation of the graphic and informational vision of Cadient Asia, Pune. His role includes creating web pages, marketing and promotional materials, office materials and other items, which make up the company and clients’ brand and identity. Yogesh is also responsible for developing rich interactive media solutions involving video, audio, animation web formats, technologies and offshoring business development and strategies. He has a Bachelor of Science in Physics from Pune University.

Hee Jun Rho is a Director of Commercial Innovation & Strategy at Cadient, a Cognizant Company, and works with a breadth of healthcare clients to craft digital strategies for their brands. Prior to joining Cadient, Hee Jun developed extensive experience in the Diabetes Therapy Area, having held roles in Software and Healthcare Professional Marketing for Animas and LifeScan, parts of the J&J Diabetes Care Franchise. Hee Jun also draws upon his experience as a former consultant to biopharmaceutical and medical device clients in their new product development, commercial valuations, and strategic assessments. Hee Jun received a Bachelor’s degree in Biology from the Massachusetts Institute of technology and his MBA from Georgetown University.

Nagaraja Srivatsan is Senior Vice President, Venture partner, Cognizant a leading provider of information technology, business consulting, enterprise applications and business process services.

Jim Walker is Director, Marketing Strategy at Cadient, a Cognizant Company. Jim provides innovative marketing insights for a wide range of clients, as well as leading Cadient’s content marketing strategy. He is particularly interested in helping brand teams effectively leverage their digital content. He can be reached at jim.walker@cadient.com.

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