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Christina Mullen

Christina Mullen

As Director of Commercial Strategy & Innovation, Christina drives strategic best practices and leads the development of innovative “big ideas” across the digital, mobile, and social marketing environment, specifically for life sciences brand teams. With more than 20 years of experience in directing both strategic planning and creative execution, she brings a unique perspective and approach to Cadient’s clientele. Prior to Cadient, Christina served as Vice President, Creative Director for Backe Digital Brand Marketing. She developed strategic initiatives and managed all creative deliverables for GSK’s oncology division. She has a Bachelor’s degree from Millersville University and several continuing education certificates including copywriting, photography and certification in reasoning and data analysis.

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