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Account Director

This position is based out of our Philadelphia office

The Account Director is responsible for managing the company’s overall relationship with the account. They will provide interactive/relationship marketing strategies for major pharmaceutical brands. The Account Director develops new business proposals and works with the development team to insure that the strategy is fully realized in the applications which are delivered. Responsibilities include maintaining knowledge of interactive marketing best practices and pharmaceutical marketing. Account Director needs to be able to learn quickly, be able to solve problems independently and be able to view business problems strategically. Individuals must be self-motivated and entrepreneurial and able to thrive in a highly collaborative environment with minimal direct supervision.

ESSENTIAL FUNCTIONS:

  • With Director Client Services, lead the account planning and development of new ideas for inline brands, consistent with the client’s needs
  • Define/architect strategic and tactical plans that increase the value of client brands/products
  • Work with the Strategic Center of Excellence (SCOE) to develop new ideas which build the value of pharmaceutical brands
  • Work with the SCOE to develop and deliver (winning) new business development proposals and presentations in response to customer needs and/or requests including the strategic portion of pitch development. Include environmental, competitive, and metric analysis and insight
  • Participate, with PM, in transition meetings and lead the discussion of client-specific materials, goals and objectives
  • Attend internal kickoff meetings and determine the review plan and internal and external communication plan
  • Review and approve external kick-off meeting plans
  • Clearly identify how proposed solutions will drive brand value and develop methods to measure and optimize program/campaign effectiveness over time
  • Perform data analysis of market information to assist in developing new strategies and optimizing current strategies.
  • Identify and communicate opportunities to improve company performance by improving processes and/or adding company offerings
  • Assist with pre-sales solicitation calls and presentation meetings and presentation with prospects and existing clients
  • Develop by-line articles
  • Review and approve SOW and pricing, ensuring alignment with goals and objectives
  • Develop senior level client relationships through effective development and maintenance of account plan
  • Integrate with business development team by representing/sharing best practices between engagements
  • Continuously build trust, credibility, and gain referrals from existing brands
  • Responsible for overall growth and success of account relationship, cultivating new brand and account relationships, as well as nonbrand contacts such as IT, purchasing, etc.
  • Work with clients to uncover business needs and objectives, craft appropriate strategies, and identify/implement products to help achieve client goals
  • Develop the importance of online marketing in the overall marketing mix
  • Create and interpret effective analysis to support marketing recommendations
  • Foster teamwork, provide team leadership that rewards creativity, and effectively manage engagement management team
  • Manage the account meetings, maintain pipeline, ensure the sales forecast is submitted to management, and manage overall financial performance of company’s relationship with the client
  • Meet or exceed utilization target of 75% (or as required by specific engagement)

MINIMUM REQUIREMENTS:

  • Strong knowledge of web strategy, design, development, and programming technologies
  • Strong leadership and motivation skills
  • Excellent communication skills including written communications, speaking, and presentation development and delivery
  • Ability to complete multiple tasks and manage multiple brand clients within deadlines
  • Strong analytical skills
  • Travel to active clients and assigned pre-sales opportunities (1x – 5x per month)
  • Supervisory skills to manage team assigned to the account

MINIMUM EDUCATION & EXPERIENCE:

  • BS/BA degree in related field
  • 5-7 years experience in pharmaceutical strategy, marketing, interactive, and business modeling
  • Experience with creating new ideas and solutions, and, applying existing ideas in new ways to solve pharmaceutical business problems
  • Experience with sales principles and consultative solution selling
  • Experience with analyzing data including web metrics, market research, and the development of ROI models
  • Experience demonstrating innovation in digital pharmaceutical marketing
  • Experience with brand relationships at large and mid-sized pharmaceutical companies a plus
  • Experience with, pharmaceutical marketing – both online and offline channels

Leveraging a decade of digital stewardship, Cadient, a Cognizant company, is redefining how life science companies commercialize their brands and engage with their core audiences. Innovative thinking and a portfolio of proprietary digital tools allow the agency to provide business-changing marketing solutions, whether it’s a mobile and social program for an individual brand or an enterprise-level technology platform spanning global marketing portals, digital sales force support, content management and reimbursement platforms, and multichannel insights and analytics tools. Cadient serves a diverse range of global life science markets and stakeholders, including pharmaceuticals, biotechnology, medical devices, hospital/healthcare systems, institutions and associations. The agency works in a wide variety of specialty and primary care therapeutic areas, and has special expertise in digital communications focused on reimbursement, eCommerce and sustainability.

Cadient, A Cognizant Company, has a staff of more than 200 worldwide, including in-house specialists in strategy, technology, analytics and creative. The agency was founded in 2002 and is headquartered in Malvern, Pa., with offices in Philadelphia, Santa Monica, London, Madrid, and Pune, India.

 

Interested applicants, please send your resume to hal.shapiro@cadient.com

 

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