Brand Building

A Super Cool Summer Design Challenge: How One Kickstarter Campaign Is Kicking It!

Seven years after the introduction of the iPhone, mobile phone industry executives gathered at the Fortune Magazine’s Brainstorm Tech conference this week to confess that they misjudged the potential impact of the iPhone. Back in the day, Microsoft CEO Steve Ballmer decried the new device: “There’s no chance that the iPhone is going to get any significant market share.”

Today, 500 million iPhones later, former mobile giants like Ericsson are still wondering what hit them. By providing a unique mix of useful features that were just good enough, and packaging them in an elegant and easy-to-use fashion, Apple was able to tap into a tidal wave of unmet customer demand that continues expanding to this day.

Which brings us to this summer’s coolest startup: Launched on Kickstarter, this innovative product has taken a page directly from Steve Jobs’s iPhone design manual – taking a familiar well-defined product and redefining it in an altogether new way, providing a unique mix of useful features in an elegant and easy-to-use fashion.

A Super Cool Design Challenge
So here is your Super Cool Design Challenge: Take two minutes to watch this product overview, and consider how you could reimagine some aspect of your own business by bringing new elements together in a useful, unexpected, and elegant way.

Let me know what you came up with, and if you ordered a new cooler?!

Stay cool!

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Jim Walker

Jim Walker

Jim Walker is Director, Marketing Strategy at Cadient, a Cognizant Company. Jim provides innovative marketing insights for a wide range of clients, as well as leading Cadient’s content marketing strategy. He is particularly interested in helping brand teams effectively leverage their digital content. He can be reached at
Jim Walker

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