We know the stereotypes. Stay-at-home mom still in her sweats at 4:00 pm. A working woman in a pants suit…the bad fashion metaphors could go on and on. Yet, stereotypes are driven from reality. We know these types of women in our community exist, but do we know their impact? What would our communities look like without them?
As marketers, we try and target these different types of women every day. We write briefs, talk about what they eat for breakfast, where they like to shop—but at the end of the day, we really undervalue these women. I’ve taken a look at the top 3 (there are many more) types of women below, hoping to identify their influence on our communities.
Here are the 3 Types of Women Impacting Our Communities:
The PTA Momma
Ah, the stay-at-home mom, nurturing and true. They have the hardest job and in my opinion are probably the most overlooked of the bunch. These women run the PTA, help with bake sales and coach the cheer team. Without them, our children would have no “den mothers” or “lunch moderators.” Their impact on our community goes beyond just the nurturing of our children. They are often part of their HOA or town watch groups; their advocacy overlaps with the social advocate on this list. Think about your neighborhood or town; what would be different if there were no “PTA mommas”? My neighborhood would be so boring. I’d have no Facebook group that informs me of all the social activities, or there would be no annual yard sale. All of this shapes the community where I live.
The Working Diva
These innovative working women keep things moving forward. According to the US Department of Labor, there are currently 74.6 million women in the workforce, and 10 million of those own their own business!* They contribute to our growth no matter what industry they work in. From small business to the corner office, these women help create a diverse workforce and sell goods and services that we cannot live without. The working diva values education and is more likely to have a bachelor’s degree than her male counterpart.* They keep us up to date with politics, technology, and trends. Our communities would still be living in the 20th century sans these women.
The Social Advocate
Working or not, the social advocate’s contribution is undeniable. These women dedicate their lives (and free time) to our communities. They help those in need by volunteering their time, fund non-profits with their hard-earned money, and turn dilapidated areas into beautiful scenes. The social advocate makes our communities better places to live. Without them, our houses would have no value and our neighborhoods no food pantries. While other women work, or stay home with their children, these women put the community first each day.
Not every woman will fit nicely into one of the stereotypes I’ve laid out above; many will overlap or overflow into new categories. Each community needs a diverse group of women to help it grow and evolve. Our local governments and businesses would be nowhere without them. Have I missed a type of woman that lives in your community? What impact do they have in your neighborhood?